March 18th, 2009
You’re Doing It Right 101
I am writing this from the comfort of my newly sheeted bed. I’d be feeling the heat from my laptop on my skin (which is being pampered by 800 thread count sheets, did I mention?), but the feathers of the Hungarian geese that make up the filling of my new down comforter seem to have a natural heat shielding effect. I am pretty much floating on a cloud of whipped butter, and you aren’t.
You may ask yourself why tonight is my first night with the new sheets when I clearly posted a few days ago about acquiring them? The answer my friend, is deferred gratification. Many Americans don’t know much about this concept, which is why they go out and buy tons of things they can’t afford on ‘credit’ (like sheets, or houses), and then a credit crisis triggers a whole collapse of a powerful nations economy. There was once a famous experiment performed on children known as the ‘marshmallow experiment’ in which they were offered a marshmallow, but were told that if they waited to take it, they would later be given another marshmallow in addition to this first one.
Some of the children took the marshmallow right away, and others held out for the two. The researchers followed-up with these kids once they had grown into adults and it turns out most of the adults who held out were successful in life and those that took the marshmallow right away went on to be the greedy fucks on Wall Street. Oh wait, no they didn’t, but they were failures in other ways. So are you a taker or a waiter?
Most things in life are better if you have had to work or wait for them. Like a microwaveable pork-chop t.v. dinner versus a boar that has been roasted on a spit for 10 hours and splashed with coconut water every so often. Or like a 20 second amusement park ride that you have had to wait 2 hours in in line for. Without that anticipation, how good can the pay-off really be? For those of you who are visual learners, I present you with a chart of the the last two weeks or so of traffic to sansyourpants.com:
Ignore the dot on the right, that’s tomorrows traffic which is clearly zero since the day hasn’t taken place yet. But notice the ever growing trend upwards. If you make them wait, then they will come in consistently growing numbers. It’s deferred gratification that they didn’t even know they were capable of. NASDAQ wishes it could look this good.



